In collaboration with Yolo Group, Arsenal Football Club planned to conduct a virtual sprint with technology start-ups across Europe and Africa to create new solutions to enhance Arsenal FC’s fan experiences.

Our task revolved around designing a comprehensive digital campaign strategy, generating captivating campaign assets, and formulating a media strategy tailored for both Europe and Africa. We also took on the responsibility of managing and optimizing the campaign.

The results were outstanding as we not only achieved all campaign goals but also witnessed an astounding 300% increase in awareness for the Arsenal Innovation Lab program.