In collaboration with Yolo Group, Arsenal Football Club planned to conduct a virtual sprint with technology start-ups across Europe and Africa to create new solutions to enhance Arsenal FC’s fan experiences.

Our task was to design a comprehensive digital campaign strategy, generate captivating campaign assets, formulate a tailored media strategy for Europe and Africa, and manage and optimize the campaign.

The campaign not only achieved all its goals but also witnessed a 300% increase in search volumes, indicating a rise in awareness.