Client: Aatrium Furniture & Decor / 2022
Aatrium's First Year in TikTok
The Task: Aatrium, a renowned home decor store in Tallinn, had a goal of being a pioneer in its industry by launching a TikTok channel ahead of its competitors.
The Challenge: Despite limited resources, we needed to create a community of Aatrium’s ideal clients who would show genuine interest in buying.
The Solution: To attract our ideal clients, we implemented a strategic plan that involved creating an ideal client persona, identifying content pillars, formulating a visual strategy, launching a campaign, setting goals, and establishing a monthly reporting process. Following the launch campaign, we managed their account for a year, analyzed data to optimize our content strategy, and regularly created fresh content.
The Results: Based on the comments, likes, and saves we received, it’s evident that we successfully created a community of individuals who are interested in our field and products showcased in our videos. By the end of the year, we accumulated over 270k views and 14k interactions.
- Creative Project Manager: Jenny Tupits
- Social Media Specialists: Angela Lill, Aliis Tops
- Creative / AD: Juhan Saat
TikTok Strategy, Launch Campaign, TikTok Video Production, Motion, Copywriting, TikTok Channel Management, Reporting