Client: Merit Tarkvara / May 2023
What Can Be Purchased For 1€?
The campaign objective was to promote the limited-time offer of buying the accounting software license for just 1€ until summer’s end.
Our strategy comprised two phases: brand communication and conversion-focused communication.
In the brand-focused approach, we playfully put into perspective what can be purchased for 1€ today: half a pineapple, two eggs?
The conversion-focused visuals targeted the buyer persona – accountants. As a result, the campaign successfully reached and surpassed all set targets.
Team:
- Project Manager: Jenny Tupits
- Creative / Copywriter: Rait Milistver
- Creative / AD: Juhan Saat
- Media Strategist / Planner: Katrin Vilimaa-Otsing
Services:
Creative Strategy, Design, Print Design, Animation, Copywriting, Project Management, Media Strategy, Media Planning, Facebook Ads, Google Ads
