digital marketing campaign for accounting software - VIVID - digital marketing agency in Estoniaa

Client: Merit Tarkvara / May 2023

What Can Be Purchased For 1€?

The campaign objective was to promote the limited-time offer of buying the accounting software license for just 1€ until summer’s end.

Our strategy comprised two phases: brand communication and conversion-focused communication.

In the brand-focused approach, we playfully put into perspective what can be purchased for 1€ today: half a pineapple, two eggs?

The conversion-focused visuals targeted the buyer persona – accountants. As a result, the campaign successfully reached and surpassed all set targets.


  • Project Manager: Jenny Tupits
  • Creative / Copywriter: Rait Milistver 
  • Creative / AD: Juhan Saat
  • Media Strategist / Planner: Katrin Vilimaa-Otsing


Creative Strategy, Design, Print Design, Animation, Copywriting, Project Management, Media Strategy, Media Planning, Facebook Ads, Google Ads

printreklaam - print ad - agentuur VIVID

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