Discover how Neste, with a tight preparation deadline of just a few weeks, engaged their customers in a playful and memorable way. Our campaign, “National Championships in Precise Fueling”, challenged participants to fuel their cars precisely with 20.00 liters. 

To stand out, we included a humorous and fun-loving main character, delivering a light-hearted message that resonated with the audience. Social media posts showcased comical ways to mentally and physically prepare for the championships.

Through digital, OOH, and radio channels, the campaign achieved its targets, attracting enthusiastic participants and generating valuable leads for Neste.